To meet the demand for a reliable Organic and Fairtrade cotton fibre.
Vericott Ltd in conjonction with Agrocel Industries Limited, and Traidcraft Exchange, have defined and branded a cotton fibre.
Agrocel® Pure & Fair Indian Organic Cotton.
Agrocel, from its 12 rural service centres across India, co-ordinates organic fibre cultivation with a selected group of local farmers. A team of agronomists is based at each Agrocel service centre, and monitors growing to International Organic Standards.